james kippax

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Carl Jung Business Blind Spots

We all have blind spots in our perspective.

The great psychologist Carl Jung called them our “shadows”.

If you are wondering what I’m talking about, let me explain.

Have you ever had a friend (or heard someone) who says things like:

“Why does everybody I date always cheats on me?”… “Why don’t people understand me?”… “Everyone seems to betray me”… and so on

People who act like this are blind to certain aspects of their own behavior and actions. The bad things that keep happening to these people are the results of patterns in their behaviour that they’re unaware of. Even if you were to point these destructive patterns out to people they will deny they exist.

Carl Jung said: “Until you make the unconscious conscious, it will direct your life, and you will call it fate”.

Now, if you’ve been on this earth for a few years you’ll have heard people refer to bad things happening as ‘fate’. After all, it’s easy to blame some unprovable thing than to admit you’re at fault. No one likes to be wrong.

This sort of behavior is rife in the marketing world. I’ve even done myself. Especially when I’m working on my own promotions.

How often have you put out a marketing promotion only to have it fail. And for some reason you cannot understand why this happened. Before it flopped you tell yourself: “if I’d saw an offer like that I’d buy it”.

It pushes all our buttons. But when it’s released upon the market it sinks like rock thrown into a lake.

Some business get stuck in endless loops like this.

Here’s the kicker…

What you’ve done is sold to yourself. You are not selling to your market.

And it gets even better…

You’re blind to the elements that are stopping your promotion from working as well as it should. It’s not your fault, it’s just part of Jungian psychology. It’s very easy to be too close to your product and be unaware of things that actually convince people to buy it.

Sometimes a fresh pair of eyes is all it takes to get a campaign moving again.

If you feel like your marketing isn’t moving why not give me a call. Together I’ll help you understand where the blind spots are in your sales process are.

Sound good?

Then why not call me today while it’s fresh on your mind. You can reach me on 01282 420906.

All the best

James

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