james kippax

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Hellfire missile shipped to Cuba

Did you see the news recently about the American Military shipping one of their top secret Hellfire missiles to Cuba.

The missile was used in a training exercise in Europe. After the exercise it was due to be returned to the USA – only it vanished – and later turned up in Cuba.

It’s a mystery how it ever reached the communist country. Investigators and experts alike couldn’t fathom how the missile had got into the wrong hands.

Was it a simple bonehead mistake or a criminal activity – who knows?

As you can see here, it’s easy for even the most professional organisations to deliver a top secret weapon to their enemy. Albeit, unintentionally.

Do you know that most of your competition is giving away valuable info like the daily?

If you look hard enough at them you can find out some of their top secrets.

This is one of the things I do when I’m creating a marketing campaign for clients. I take a look at all your rivals and find out what they are doing right and wrong.

You can build a damn fine marketing campaign by closely analysing your competition copying their best parts. Like a comic book super villain you can combine all their good bits into a campaign that’s bigger than the sum of their powers combined (super villain laugh – muuuhahahahahahahah).

However, a word of caution with this approach. You need to know what you are looking for. Otherwise, you run the possibility of picking up some of their bad habits. And combining the bad habits of your competitors could have disastrous results.

You won’t be a super villain, you’d be a super idiot.

This is where experience comes in. And that’s why you should choose me to do this work for you. I’m like a Hellfire hitting a bunch of terrorists. I’m deadly accurate at it.

Reply back with the word ‘hellfire’ today and we can get started. Why not send it me an email while it’s fresh on your mind (before you forget).

All the best

James

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